united by sports is a live experience agency.

created impact with:

Eredivisie wit

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what we do

servicesservices

creative

Our promise:
We put humans first.

01

Live production

Our promise:
We see production as the driving force behind every strong creative idea.

02

Media

Our promise:
We capture and amplify the energy, right there in the moment.

03

Coordination, Event production, PR events, Programming
To honour Ronald Koeman
Brand activations, Concept creation, Coordination, Multi-city tours, Photo production, Programming, Video production
The Stars of Maghrib
Concept creation, Coordination, Photo production
Built to feel like match day

Visibility can get you noticed.

But choosing only visibility through shirts, boards or commercials doesn’t automatically add something meaningful to people’s lives.

If people remember the live experience one year later, that is real ROI.

ideas alone don’t move the needle. Execution does.

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United by Sports

© Copyright - 2026 • United by Sports is a live experience agency • All Rights Reserved

To honour Ronald Koeman

A project for the Eredivisie CV

Header

Client

Eredivisie CV

Date

augustus 2025

Services

Coordination,Event production,PR events,Programming

The Eredivisie Lifetime Achievement Award was created to honour individuals who have made an exceptional contribution to Dutch football. Previous recipients include Arjen Robben, Wim Jansen (posthumously), Louis van Gaal and Edwin van der Sar. Ronald Koeman now becomes the fifth name to join that distinguished list. A moment designed to be truly meaningful for him and his family.

Lifetime Achievement Award

Brief: honour Ronald Koeman while reinforcing the VriendenLoterij Eredivisie brand.

Just before the opening matchday, Bar Beton at Utrecht Central station was transformed into an intimate and atmospheric venue. The programme, featuring video messages from around the world, high-quality visuals and photography, set up and seamless moderation by host Toine van Peperstraten, spotlighted Koeman’s career. At the same time, the VriendenLoterij Eredivisie branding was woven in with a light touch, never overpowering the experience.

With local media in attendance and a collaboration with Southampton FC, we generated substantial reach to further execute the VriendenLoterij Eredivisie brand.

As creative producer within the team, we shaped the programme, coordinated outreach to Ronald Koeman’s former teammates and colleagues and oversaw all suppliers and media along with the venue design and dressing.

The ceremony wasn’t a one-off: the very next day, VriendenLoterij Eredivisie opened ‘The Stand’ in collaboration with One:Nil. Together, these moments launched the 2025/2026 season as it should be: led by prominent faces and engaging fans from the start.

“Things got sorted before you even noticed.”

Michel Dusée, Marketing & Communication

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Together we create worlds people can step into, not just look at.

Manuel (LR)

MANUEL

media & live production

Kay (LR)

kay

creative & live production

Ollie (LR)

ollie

creative

Manuel (LR)

MANUEL

media & live production

Kay (LR)

kay

creative & live production

Ollie (LR)

ollie

creative

get in touchget in touch

ideas alone don’t move the needle. execution does.

“Working with Company Name was an absolute pleasure. They went above and beyond to ensure our digital marketing campaign was a success, driving significant engagement and sales. Their team is not just skilled but genuinely passionate about what they do.”

Laure Anderson

CEO of theo

Creative

Our promise: We put humans first.

01

Concept creation

Live production

Our promise: We see production as the driving force behind every strong creative idea.

02

Event production
Launch events
PR events
Community events
Hospitality events
Brand activations
Multi-city tours
Programming
Coordination
Project management

Media

Our promise: We capture and amplify the energy, right there in the moment.

03

Photo production
Video production

get in touchget in touch

ideas alone don’t move the needle. execution does.

Creative

Our promise:
We put humans first.

Concept creation

01

Live production

Our promise:
We see production as the driving force behind every strong creative idea.

Event production
Launch events
PR events
Community events
Hospitality events
Brand activations
Multi-city tours
Programming
Coordination
Project management

02

Media

Our promise:
We capture and amplify the energy, right there in the moment.

Photo production
Video production

03

GET IN TOUCHGET IN TOUCH

we believe sport is the world’s most powerful social network.

It is never just about the match. It is about the emotion around it. The shared moments. The energy.

We help brands connect with people through what they love: sport. Not by simply making brands visible, but by creating experiences that are relevant to people, feel authentic and are worth being part of.

United by Sports is a live experience agency. We combine a deep understanding of sports culture, communities and business goals with the ability to turn ideas into reality. We create and produce live experiences, activations and events that make brands more visible, more relevant and more memorable. Moments that show what makes a brand different. And make people feel it.

It is never just about the match. It is about the emotion around it. The shared moments. The energy.

We help brands connect with people through what they love: sport. Not by simply making brands visible, but by creating experiences that are relevant to people, feel authentic and are worth being part of.

United by Sports is a live experience agency. We combine a deep understanding of sports culture, communities and business goals with the ability to turn ideas into reality. We create and produce live experiences, activations and events that make brands more visible, more relevant and more memorable. Moments that show what makes a brand different. And make people feel it.