WHAT THEY SAID..
”Kay embraces the power of collaboration. He has a positive attitude and a true ‘go-get-it’ mentality.”
Lars Peterse | adidas
”During my time at adidas, I had the pleasure of working with Kay, and I look forward to doing so again. Kay’s enthusiasm is contagious, and a promise is a promise. He has an eye for detail and is willing to go the extra mile to achieve the best results.”
Maikel Wolfs | Wolfs & Wolfs
”As a creative producer on behalf of Eredivisie CV, Kay takes on the role between the organization and the executing team. In this role, combining strategic thinking with practical feasibility is essential—two qualities that Kay excels at. Moreover, his productivity is a valuable asset in achieving (especially marketing) objectives.”
Arnoud Schonis | Eredivisie CV
PERSONAL NOTE.
Looking back at the time when I first set foot in stadiums, it wasn’t just the game that captivated me. It was also the partners that caught my eye. I discovered my deep passion for sports business, and soon after, for experiential marketing. This led to a series of valuable (work) experiences. I have seen how sports can make a difference for people and brands. No matter the goal.
Today, I’m here to help you. With United by Sports, my game is all about concept creation and world-class execution of brand activations and events that build lasting relationships between people, brands and sports. It’s how the activation with the Eredivisie has sparked a wave of self-belief in Morocco’s next generation.
Ideas alone don’t move the needle. Execution does.
– Kay de Leeuw