SPORTS MAKE THE DIFFERENCE
A STRONG SOCIAL MESSAGE AMONG ALL COMMERCIAL EXPRESSIONS
In my opinion, this is the most distinctive ad in this selection. The British Heart Foundation leveraged EURO 2024 to raise awareness and research funding to combat heart disease in young people.
With a subtle twist on a well-known phrase, the title “Til I Died”—paired with a powerful mural—delivers a strong message. It serves both as a tribute to twelve young fans who passed away and as a call to action to fight heart disease among youth.
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