The world meets the Eredivisie.
De The Eredivisie CV aims to create a league where millions of fans, both domestically and internationally, follow unpredictable matches with plenty of goals, where young talents developed by local clubs team up with experienced top players from home and abroad. The foundation of this ambition lies in a focused online communication strategy.
Partners
One:Nil, HoS, Status Pro Sports en Timmer TV
Rol
Projectmanager media
Focus on local relevance
By doing so, we win the hearts of specific target groups. In the communication strategy, we make strategic choices in collaborations with local partners and mix match content with unique productions. As a project manager, I act as the link between the organization and the operational teams. My responsibility is to translate the Eredivisie’s brand strategy into concrete objectives and concepts, with a focus on reaching international football fans.
Goal: Reach and inspire the international fan.
We started building a Go-To-Market plan
Created strong concepts
Produced unique content
Result: 18M fans have been reached in 23/24
Review
”As a project/media manager on behalf of Eredivisie CV, Kay takes on the role between the organization and the executing team. In this role, combining strategic thinking with practical feasibility is essential—two qualities that Kay excels at. Moreover, his productivity is a valuable asset in achieving (especially marketing) objectives.”