The world meets the Eredivisie
The Eredivisie’s vision is the creation of a league where millions of fans, both domestically and internationally, follow unpredictable matches with plenty of goals. A league where home-grown young talents join forces with experienced top players from both the domestic and international scenes.
Partners
One:Nil, HoS, Status Pro Sports en Timmer TV
Role
Creative Producer
Focus on local relevance
With a clear social media strategy, we focused on reaching our target countries. Each country has its own way of communicating, so we wanted to speak and write in their language and style. We adapted the league’s tone of voice to each country’s culture and people. At the same time, the Eredivisie stayed true to its core values, which helped it stand out from other leagues. My mission was to translate those values into hero, hub, and hygiene content formats, created in close collaboration with creators and partners. After the initial phase during the 2023/24 and 2024/25 seasons was completed, powerhouse IMG took over the project for the next stage.
Goal: Reach and inspire the international fan.
We started building a Go-To-Market plan
Created strong concepts
Produced unique content
Result: reaching 35M fans each season
Review
”As a creative producer on behalf of Eredivisie CV, Kay took the role between the organization and the executing team within the first phase of the project. In this role, combining strategic thinking with practical feasibility is essential—two qualities that Kay excels at. Moreover, his productivity is a valuable asset in achieving (especially marketing) objectives.”