The Tunnel Walk
Basketball players are instantly recognisable by their signature playing styles. One scores three-pointers with ease, another destroys defences with pinpoint dribbles. But who are they beyond the court? And how can their presence draw greater attention to the club?
Partners
Merlijn Bax (Buiten de Lijntjes) & Milan van Loo (milan camiel.)
Role
Project manager
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In the NBA, we often see it: the Tunnel Walk. A moment where players arrive at the arena in their own distinct fashion — quite literally. It’s a showcase of individuality that not only generates unique, fan-centric content, but also opens the door to entirely new audiences.
With a clear vision of Merlijn Bax and through the lens of Milan van Loo, we brought a fresh dimension to match day with the very first Tunnel Walk in Dutch basketball — complete with dynamic game-day visuals.
Why do we do this? Because Heroes Den Bosch is driven by ambition. The club aspires to become the leading Sports & Entertainment organization in the Netherlands. And it will succeed. This is just the beginning.
