THE MENTAL ISSUES WE ALL FACE
‘HOW TO LET YOUR TARGET AUDIENCE RECOGNIZE THEMSELVES IN AN ATHLETE?’
Now more relevant than ever, mental health issues are hitting young people hard, and many struggle to ask for help. The campaign “Even Champions Need Champions” highlights that athletes, like youth, face serious challenges on their road to success. Its powerful message reminds young people that help is available, and they’re not alone.
For over 35 years, Kids Help Phone has supported youth through their well-known 686868 number, with a creative touch to bring attention to it.
The smiles, the cheers and the wins are often obvious when athletes are on the field. However, the pressure, the expectations and the disappointments are often less obvious when they’re off the court. Hiding these experiences and feelings can affect your mental health and well-being.
Check the official campaign video here:
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