BRING YOUR BRAND IDENTITY TO LIFE. LITERALLY.
After Decathlon revealed its new brand strategy and identity in early March, they certainly made their mark in Paris! La Villette, the site of the national fan zones during the Games, became a temporary experience center. Fans were treated to free access to Decathlon Playground, featuring a real-life catacomb, live sports, blind football, food, and even a cable car! And the branding? It looked incredible.
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